Saturday, December 09, 2006

Microsoft's Steve Berkowitz tries to Compete Against Google's Search; but the branding is all wrong; the main page to Live.com (MSFT's search engine) should just say "MICROSOFT" in big letters. Emphasise the brand that people know.

http://www.nytimes.com/2006/12/09/technology/09msn.html?pagewanted=all

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